The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
The aim of this paper is to assess the level of economic development and foreign relations of the countries forming the economic group Mercosur. Numerous economic indicators are used for the purpose of research and international comparisons. Most important are gross domestic product (GDP), national income, unemployment rate, inflation rate, foreign trade’s and investments’ share in GDP. Other measures,...
The development of the economics theory of value migration is the main goal of this paper. The required advances of understanding of this phenomenon call for clarification and distinction of related conceptions. Thus, this paper explains and compares the notions of value migration, capital migration, and a novel term, introduced in this paper – capital commitments’ migration – in order to provide...
This article aims to contribute to the discussion about the potential for the implementation of consumer neuroscience into marketing research. This article highlights three areas of consumer neuroscience: methods used by consumer neuroscience, the findings and their interpretations and the ethical aspects. The article has a partly descriptive character as the research area of neuroeconomics or consumer...
Nowadays consumers tend to exchange information and collaborate to satisfy their needs in more and more effective ways. In consequence products are prepared and offered basing on customers’ involvement and replacing traditional B2C paradigm. The growing popularity of that approach is possible mainly because of technological changes as well as changes within societies – their evolution towards post...
In their article, the authors present the essence of sustainable consumption and the level of awareness among Polish consumers. A particular attention is paid to collaborative consumption as one of possible ways of implementation the idea of sustainable consumption. They made an attempt to characterise collaborative consumption and its manifestations in Poles’ behaviours. They paid attention to some...
Due to the complexity of the needs of the business tourist that determine the character of the offered product, networking is an inherent part of the business tourism sector. Organizations enter multiple networks of relations in order to gain access to knowledge, which is important in creating innovation in tourism. The article aims to show the role of business networks in developing new products...
The preparation for international exchange consists of examining marketing mix factors and a value-based approach to customer needs. International exchange has forms ranging from casual export, agency agreements, partnerships, licensing, joint ventures, franchising to wholly owned subsidiaries. There are several ways in which an enterprise can invest directly in a foreign market. The foreign market...
The article describes the activities and specificity of so-called CSA groups (Community Supported Agriculture) as one of the forms of the observable trend related to the formation of different types of informal, mutual social initiatives. Certainly such activities can be categorized as sustainable consumption. The article presents the results of research conducted on CSA groups operating in Poland...
The publication addresses the issue and the mechanism of remuneration of the labour factor in agriculture. An analytical approach with empirical examples was used, the reasoning is carried out in the microeconomic convention. Basing on analytical formulas the relationships between (a) proportion of food in consumer’s expenditure, (b) supply and demand for factors of production and the prices thereof,...
In the paper an attempt of assessment of equipment with some appliances and facilities of environmental protection in villages was made. The analysis was conducted taking into account division of country territory into voivodeships using methods of multi- -dimensional comparative analysis. The final result of the study is voivodeships ranking and dividing voivodeships into three groups: of a high,...
The wine market in EU had changed, and in general, wine consumption decreased. New trend can be however observed in terms of production and consumption of organic wines. The aim of the article is to analyse the wine market in EU, regarding organic products and to evaluate the social significance of the growing popularity of organic wines. The survey was conducted basing on the analysis of data on...
The development of advertising competition forces to undertake measures aimed at increasing effectiveness of the process of influencing potential customers. Advertisers more and more often reach for non-conventional and innovative solutions that are a part of innovativeness in a broad sense. This is facilitated by the development of modern mass media. The article touches the problem of the possibility...
Attention of rational purchaser or seller of real estate is focused on the prices and properties of similar real estates. In the light of the theory of valuation, differentiation in prices on the local market is explained by variation in a few most important properties of marketed real estate. Thus, in the practice of valuation, a important issue is to decide which of many possible attributes are...
Deconsumption remains an inherent part of sustainable consumption. Here we argue that collaborative consumption (CC), a new model of satisfying consumers’ needs, may also be treated as a symptom of deconsumption. Hence, the goal of this article is twofold: to characterize consumers’ attitudes towards deconsumption and CC and to discuss possibility of such changes in Polish consumers’ behaviors that...
Over the past two decades customer relationship management has emerged as a key domain in marketing research and practice. In this context customer relationship portfolio thinking has become highly topical. The customer portfolio analysis, as a management tool, enables the company taking proper decisions about the kind of relationships that should be created by the firm. Because firms have only limited...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.